Nike: Better Is Temporary
Nike's journey from rebellious upstart to a global phenomenon, providing an immersive exploration into the company's ethos-driven design philosophy. The book delves into Nike's innovations, globally recognized products, and unreleased designs, accompanied by insider stories and behind-the-scenes glimpses.
It is organized into five thematic chapters, covering performance, brand expression, collaboration, inclusive design, and sustainability. The visually stunning design of the book reflects Nike's aesthetic, with a cover featuring silkscreened layers of proprietary colors and a bonus chapter highlighting the craft of color. With 500 color illustrations and insights from Nike's team, the book is a celebration of innovation and inspiration in the world of sportswear.
Nike's journey from rebellious upstart to a global phenomenon, providing an immersive exploration into the company's ethos-driven design philosophy. The book delves into Nike's innovations, globally recognized products, and unreleased designs, accompanied by insider stories and behind-the-scenes glimpses.
It is organized into five thematic chapters, covering performance, brand expression, collaboration, inclusive design, and sustainability. The visually stunning design of the book reflects Nike's aesthetic, with a cover featuring silkscreened layers of proprietary colors and a bonus chapter highlighting the craft of color. With 500 color illustrations and insights from Nike's team, the book is a celebration of innovation and inspiration in the world of sportswear.
W 9 x H 13 x D 1.4 in
- 5.46 lb
- 320 pages
- Printed in United States
- Released on 4/16/21
- Hardcover
- ISBN: 9781838660512
- Published By Phaidon Press
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