Explore the legacy of innovation and style with the "G-Shock" book, celebrating the iconic watch brand renowned for its pioneering design and indestructible build.
Launched from the vision of engineer Kikuo Ibe, who aimed to create a "watch that doesn't break even when dropped", G-SHOCK has become a symbol of strength and endurance over the past forty years.
This comprehensive volume delves into the fascinating journey of G-SHOCK, from its inception in 1981 by Project Team Tough to its status as a global cult collectible.
With over two years and 200 prototypes leading to the creation of the first shock-resistant watch, G-SHOCK has since captured the hearts of athletes, military personnel, skateboarders, musicians, and fashion icons alike.
Discover the technological innovations and behind-the-scenes imagery from G-SHOCK's headquarters in Japan, along with exclusive interviews with diehard collectors and brand ambassadors.
The book features collaborations with sports figures, fashion designers, and artists such as pro-surfer Kanoa Igarashi, musician Kid Cudi, designers Takashi Murakami and Nigo, and fashion powerhouses like BAPE, Kith, Stüssy, Maison Margiela, and Supreme.
Embodying the spirit of "Absolute Toughness", this must-have book for watch connoisseurs and design aficionados captures G-SHOCK's visceral connection to its collaborators and the global community.
